Built for high-volume convenience, liquor, smoke & gas

Run your store without being chained to it.

The AI back office for independent convenience, liquor, smoke, and gas stores. Keep your POS — Counter runs everything around it: the invoices, the cash, and the routines they leave on your shoulders.

Stop being the only system your store has.

app.counterhq.com/invoices
United Distributors · Invoice #8841
41 auto-received
Red Bull 24-pack went up 8% vs last week — $0.42/unit, ~$31 this order.
ItemQtyLandedStatus
Red Bull 24-pk12$41.88▲ +8%
Marlboro Gold 100s20$98.40received
Takis Fuego 9.9oz24$22.32received
Monster Zero 16oz24$28.56review
Why not Square or Clover

“Square and Clover felt too generic — not really built for high-volume convenience retail.”

They run your register. We run the invoices, the cash, and the routines they leave on your shoulders — built for one high-volume independent store, set up in a day, on top of the register you already have.

How it works

One pipeline, not three tools.

Invoices in → cash sorted → store runs itself. Each step feeds the next, on your own data, from day one.

01

Invoices receive themselves

Email or snap any distributor invoice. Counter auto-receives the stock, captures landed cost, and flags any price that quietly crept up.

02

Cash gets sorted

Every day's settlement splits into safe-to-spend, tax, payables, and payroll — so you know what's actually yours, in one glance.

03

The store runs itself

Your open, close, and age rules become checks that fire at the moment they matter — stamped with who did it and when.

Invoices receive themselves

“Inventory was in my head and on Excel.” Not anymore.

Email or snap any distributor invoice. Counter receives the stock, captures landed cost, and flags any price that quietly crept up — for every vendor, in any format, no integration needed.

  • Forward your distributor emails to one address — zero behavior change.
  • Or snap a photo at the counter. Any format. No per-vendor setup.
  • Map a new item once — never answer that question again.
app.counterhq.com/invoices
United Distributors · Invoice #8841
41 auto-received
ItemQtyLandedStatus
Red Bull 24-pk12$41.88▲ +8%
Marlboro Gold 100s20$98.40received
Takis Fuego 9.9oz24$22.32received
Monster Zero 16oz24$28.56review
app.counterhq.com/invoices/8841
Source PDF
UNITED DISTRIBUTORS
INV 8841 · 06/24
RED BULL 24PK ........ 41.88
MARLBORO GLD ......... 98.40
TAKIS FUEGO ......... 22.32
Received stock
Red Bull 24-pk$41.88
Marlboro Gold 100s$98.40
Takis Fuego$22.32
Trust the numbers

Every number, traced back to the invoice you can hold in your hand.

We show your distributor’s PDF parsed line by line, right next to the stock we received. You review the handful of low-confidence rows; the rest auto-accepts.

A number is only worth trusting if you can see where it came from.

Know what’s actually yours

“Profitable on paper, but it feels like I’m broke.” Let’s fix that today.

Every day’s deposit, sorted into safe-to-spend, tax, payables, and payroll — so you stop opening the banking app trying to remember what part was for taxes.

app.counterhq.com/cash
Safe to spend today
$1,260
of $4,180 taken in today
Safe to spend
$1,260
Tax
$740
Payables
$1,900
Payroll
$280
$2,400 sales-tax payment due in 6 days — already set aside.
app.counterhq.com/sops
Closing checklist
Riya · 9:48 PM
Coolers stocked & faced✓ done
Lottery drawer counted✓ done
ID-check enforcement on hard-block
Close signed offwaiting
Get it out of your head and into the store

“Processes exist in people’s heads.” Get them into the store instead.

Talk Counter through your open and close once. Now the close won’t sign off until it’s done — and the register won’t ring lottery, tobacco, or alcohol without checking an ID. Every step stamped with who did it and when.

Hard-block, never the reflexive YES/NO tap.
“Counter caught $1,400of silent price creep in my first week.”

— Owner, 2 stores. Real dollars and real hours, not feature checklists.

Live this week, not next quarter — and we set up your first store for you.

Bring one distributor invoice. We’ll receive it into inventory and show you a caught price increase before you leave the call.